“Fake” News

What is fake news? Remember those self remedies to prevent Covid19 your relatives sent to your family group chats? Or the accusation of North Korea killing their Covid19 patient to keep the infector rate 0? Basically, fake news of information that is false and the story itself has no verifiable facts. How does fake news

How much do advertisement really cost?

A guide to paid search Marketers can make used of search engines online such as Google and Yahoo to show their advertisement on their search engine page as such gain awareness of the brand/products. That’s the reason why there’s always a few recommendations at the top of the search engine page, however, you can differentiate

Why should we fear Big Data and IoT?

IoT vs Big Data So what is IoT? IoT stands for the Internet of Things, it refers to the community of everyday objects that are connected to the internet. Most of the objects are equipped with networked sensors to capture data and exchange information with each other on a network. For example, a smart home

Where is the last place you saw an advertisement?

Have an answer in your head? That’s right! Most of us probably saw our last advertisement on our mobile phones and that brings us to today’s topic, Mobile Marketing! Research and findings Let’s go through some data, in 2019, there are an estimated 4.7 million users own a smartphone in Singapore and that is 82%

How did you know about the “Coffin Dance”

Do you guys remember when we are all forced to quarantine ourselves at home during the “circuit breaker” period due to the Covid19 situation? That’s when the upgraded coffin dance(‘Astronomia’ by Vicetone & Tony Igy) suddenly became famous overnight and meme was created and used on those people that did not follow the Covid19 measures

What is Facebook segmentation matrix all about?

The first question is why Facebook? It is because Facebook is currently the largest social media platform in the world with 2.4 billion users. This also mean there are tons of opportunities businesses can have on Facebook platform to target their consumers. Before we talk more about how businesses segment their target market, let’s us

How social media is affecting our daily lives?

Social media had taken a huge part of people lives. These impacts are huge enough to cause positivity and negativity to human emotions. And how did social media gain so much power to it? Accessibility Firstly, let’s talk about the accessibility to social media in our current digital age. As long as you have a